At BlackWater Aquatics, your privacy and trust are important to us. This policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from our website.

1. Information We Collect

We collect personal data when you:

• Place an order through our store (via Shopify)

• Create an account (via Framer or Shopify)

• Sign up for newsletters

• Submit a review (via Trustpilot)

• Contact us via form, chat, or email

• Browse our site (via analytics tools)

This may include:

• Name, email, phone, and shipping address

• Payment information (via Shopify)

• Device, browser, and IP address

• Order and account history

• Analytics and usage data

2. How We Use Your Information

We use your information to:

• Process and ship your orders

• Communicate about your purchase or account

• Respond to questions or support requests

• Send marketing (if you opt in)

• Improve site performance and content

• Publish reviews (via Trustpilot)

3. Third-Party Services

We only share your data with trusted partners to operate the site:

• Shopify – Store platform and payments

• Framer – Account/login system (if used)

• Trustpilot – Review collection

• Google Analytics – Website usage tracking

• Email Services – Newsletters and updates

Each service provider is required to safeguard your data and only use it to provide their services.

4. Cookies & Tracking

We use cookies and similar technologies to:

• Enable key site features (e.g. cart, login)

• Analyze visitor behavior

• Improve ads and retargeting

You can disable cookies in your browser, but some features may be limited.

5. Data Storage & Retention

All data is securely stored via Shopify and Framer.

We only retain personal data as long as needed to fulfill the purposes outlined above, unless legally required otherwise.

You may request deletion of your data at any time.

6. Children’s Privacy

We do not knowingly collect data from individuals under age 13. If you believe your child submitted personal data, please contact us and we’ll promptly remove it.

7. Your Rights

You may request at any time to:

• Access the data we hold about you

• Correct inaccurate personal info

• Delete your account or unsubscribe from marketing

Please email support@blackwateraquatics.ca to make a request.

8. Policy Updates

We may update this Privacy Policy from time to time. All changes will be posted on this page. Continued use of the site after changes means you accept the updated terms.

9. Contact

If you have any questions about this policy or how we handle data, please reach out:

support@blackwateraquatics.ca